Selected Work · 2013–2026

Thirteen years of fan-led growth across AAA gaming, mobility and telco.

Different products, same job every time: find the people who already care, build something worth their word of mouth, and prove what it returned.

Community advocacy, scaled to creators. 50M+ UGC views in year one, zero media spend.

A first-of-its-kind community advocacy program at Ubisoft, pioneering for AAA titles. 10M+ UGC views from members, unveiled live on the E3 stage.

Pivoted Azarus into a gamified ad platform. Ubisoft and Logitech as launch advertisers; acquired by Animoca.

Title sponsorship of the first Streamer Awards. 500K viewers, 90% engagement, crashed our own servers.

Turned US Mobile’s free SIM kit into a $129 limited-edition fan bundle. Sold out in under three hours.

A stunt brand campaign for US Mobile. Mint Mobile parody, fake Hugh Jackman, 55% watched past 15 seconds.

First-person storytelling across 22 markets, and paid acquisition down to a €5 CAC.