Laura Cordrey
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Selected Work · 2013–2026

Receipts, not a résumé.

Thirteen years of fan-led growth across AAA gaming, mobility and telco. A $32K sellout in under three hours, 60M+ organic reach at zero media spend, 0 to a million in a new market. A select few of my favorite projects below. Want your brand on here?

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Siege Champions Program: official key art with two operators in program skins, the SIEGE CHAMPIONS PROGRAM logo, and a vivid coloured-spray backdrop
Ubisoft · Siege Champions2020–2021

Community advocacy, scaled to creators. 50M+ UGC views in year one, zero media spend.

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Delta Company badge on a Ghost Recon Breakpoint backdrop. The brand mark Laura designed for a first-of-its-kind community advocacy program at Ubisoft, pioneering for AAA titles.
Ubisoft · Delta Company2019–2020

A first-of-its-kind community advocacy program at Ubisoft, pioneering for AAA titles. 10M+ UGC views from members, unveiled live on the E3 stage.

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Azarus game ads case study card thumbnail
Azarus · Game ad platform2022–2023

Pivoted Azarus into a gamified ad platform. Ubisoft and Logitech as launch advertisers; acquired by Animoca.

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The Streamer Awards official banner: art-deco gold-on-navy logo with the tagline “Recognize the best of live streaming”, the flagship event Azarus title-sponsored in March 2022
Azarus · Streamer-led growth2021–2022

Title sponsorship of the first Streamer Awards. 500K viewers, 90% engagement, crashed our own servers.

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Dark Star: US Mobile’s premium plan banner, a moody black sphere on a starfield with the Dark Star wordmark, cinematic widescreen treatment
US Mobile · Dark Star2024

Turned US Mobile’s free SIM kit into a $129 limited-edition fan bundle. Sold out in under three hours.

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Claw Mobile stunt film thumbnail: a fake Hugh Jackman with cardboard Wolverine claws and a wide-eyed expression in front of the Claw Mobile logo, with security tackling another version of the character on the right
US Mobile · Claw Mobile2024

A stunt brand campaign for US Mobile. Mint Mobile parody, fake Hugh Jackman, 55% watched past 15 seconds.

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A hand holding a phone with the BlaBlaCar app, carpoolers and a cityscape behind
BlaBlaCar · Brand & Storytelling2013–2016

First-person storytelling across 22 markets, and paid acquisition down to a €5 CAC.

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