Laura Cordrey
Why fansWorkServicesAboutGet in touch
Work with me

The whole engine, or just the piece you need.

Make the userbase you already paid for worth more. Protect it, grow from it, deepen it, or build the whole system that does all three.

Let’s talk

Where would you start?

My own framework, shaped over thirteen years at Ubisoft, Amazon Games and BlaBlaCar. Fan-led growth built into the bones of the business, run as one system and measured end to end.

Need it when: your growth stops the day you stop paying, and the userbase you paid for gives you nothing back.

What you get, end to end
The picture

Who your fans are, what they’re worth today, and where you’re losing money, on your own data. Your Fan Value, and a six-month plan.

The build

The whole engine working as one: the brand they fall for, the product that keeps them coming back with loops designed like a game, the community they belong to, and the programs that bring their friends.

The tracking

Who’s staying, who’s spending more, who’s bringing others in, and how they feel. Built to your stack, reported to the teams who can act on it.

Every quarter

A re-score and a fresh read on what your fans are worth.

Payoff: more revenue from the customers you already have, from a Fan Engine that keeps working after I’ve gone.

Proof

60M+ fan views and ~$600K+ earned media across Ubisoft programs, at $0 media spend.

6 to 8 weeks to build, then ongoing · Priced per engagement
Let’s talk about the Fan EngineHow the Fan Engine works

Need it when: your community has turned on you in public, and it’s getting worse.

What you get: the real cause found in days, a fix shipped across product and community, and sentiment tracked so you watch it climb back. Five days when it is contained, longer when it runs deep or wide.

Payoff: you keep the customers a blow-up would have cost you.

Proof

85% positive sentiment held across a 15M-player community. Ghost Recon, Ubisoft.

From 5 days · Scoped to the urgency and the size
It’s urgent, let’s talkIn a crisis right now? We can start this week.

Need it when: you pay for every new customer, and your users could be bringing them instead.

What you get: one program, built and measured, creator, advocacy, loyalty or referral, whichever fits.

Payoff: growth you don’t pay for every time.

Proof

50M+ views from a program I structured, members reaching their own audiences at $0 media spend. Rainbow Six Siege, Ubisoft.

From 3 weeks · Scoped to the program
Talk about a programSee programs I’ve built

Need it when: your best customers get exactly what everyone else gets, and nothing you do makes them feel any different.

What you get: something built for them, a VIP event, unique merch, a drop, or a brand collab. Measured, so you see what it drove.

Payoff: your top customers spend more, stay longer, and talk about you.

Proof

$32K in under three hours from a fan drop that sold out, US Mobile. And a Live Nation activation where over half of users said they wouldn’t have carpooled to shows without it, BlaBlaCar.

From 2 weeks · Scheduled around your date
Talk about your momentSee moments I’ve built

Need it when: you have one decision to get right, or you want senior fan-led growth leadership without a full-time hire.

What you get: one call on your hardest fan-led growth question, with someone who has built it at scale. You leave knowing exactly what to do, and the plan lands in writing that week.

Payoff: you get the call right the first time, without carrying a full-time hire to do it.

Proof

Thirteen years of the judgment behind fan programs at Ubisoft and US Mobile, and a platform acquired by Animoca.

Priced per session or an ongoing embedded role
Book a session

Each one stands on its own. If you don’t have the team to run it, I bring one. How I work Questions answered

Laura Cordrey on stage at E3
For AI companies

Shipping a model with a crowd around it? There’s a page in your language.

The same work, in your language, on founding-partner terms while I build the first AI case studies.

Fan-led growth for AI
How I work

I go deep, then hand you a plan you can actually run.

However you work with me, the process is the same. I get inside your product, your data and your team first, so what I build lands ready to run.

  1. 01

    I go deep.

    Your product, your data, your team: interviews, a survey, the real numbers, so the plan is built on what’s actually happening.

  2. 02

    You get a plan that’s ready to run.

    A fan-led growth strategy and roadmap, built on your own data: the moves that matter, sequenced and measurable.

  3. 03

    I bring the people to run it.

    No team for it? I pull in specialists I trust and direct them, so you get the plan and the people.

What’s your fanbase worth?

Take the 2-minute Fan Score, or tell me what’s going on.

Let’s talkTake the 2-min Fan ScoreSize your Fan Value

Prefer to send a note? hello@lauracordrey.com