Laura Cordrey
Why fansWorkServicesAboutGet in touch
Fan-led growth for consumer brands

Fans who stay, pay,
and bring more.

The customers you already paid for are worth far more than you’re getting. I build the belonging and advocacy that turn them into fans, so they stay, spend more, and bring new customers with them.

Trusted by teams at
  • Ubisoft
  • Amazon Game Studios
  • BlaBlaCar
  • US Mobile
  • Azarus / Animoca
The person behind it

Hi, I’m Laura.

Thirteen years building brand, community and growth where fans are loudest, for global brands and startups across North America and EMEA: Ubisoft, Amazon Games and BlaBlaCar, then VP Marketing of a US startup acquired by Animoca. I’ve worked the whole machine.

Now I run my own consultancy for fan-led growth, bringing what worked in those rooms together with a method of my own: the Fan Engine™. Your fans do the selling. I can prove the return.

Laura Cordrey speaking at Ubisoft XP 2019
Three ways I help

It runs on one method I built: the Fan Engine. Take the whole thing, or fix one part.

01
The Fan EngineThe method I builtThe full build. Brand, product, community and growth run as one system, plugged into your company and measured end to end. For teams ready to own their growth, not rent it.
02
Fix one thing nowMove fast on one problemOne thing, moved fast: a sentiment turnaround, a fan or referral programme, or a launch moment that converts. With the baselines to prove it worked.
03
AdvisoryExpertise on callSenior fan-led growth leadership without the full-time hire. In the room when you need it, as much or as little as you need.
Selected work

Some of my best work, so far.

US Mobile Dark Star drop
Sold outa $129 fan drop, in under 3 hoursUS Mobile
Ubisoft creator programs
60M+UGC reach, at $0 media spendUbisoft
Ghost Recon community
85%positive sentiment, 15M playersGhost Recon
Speaking

A key speaker at the industry’s biggest events.

I have presented my own fan-led projects, including on the E3 main stage.

See my talks
In their words

“Laura is a start-up swiss knife … with some extra fun!”

Nicolas BrussonNicolas BrussonCo-founder & CEO, BlaBlaCar
Want to take the first step on your own?

Two quick ways to see where you stand with fan-led growth.

Two minutes
62/100
An example fan-led growth score

Fan Score

A quick score of where you stand with fan-led growth, and where you are leaking it.

Take the quiz
One number
$560K
Estimated annual value

Fan Value

What is your fanbase actually worth? On conservative benchmarks, a $5M brand lands near $560K a year.

Run the numbers
Let’s talk

Tell me about your brand.

I’ll tell you honestly whether fan-led growth is the lever for you.

Or find me on LinkedIn.

Something specific in mind? Use the full contact form.